Diamond.com is the culmination of an exciting story that began in 1999 when a group of investors acquired a majority interest in DiamondDepot.com, Inc., an online jewelry retailer co-founded by Neeraj Gupta and Sachin Gupta. Mr. Gupta and his family continue to be significant shareholders in Diamond.com's parent company, Odimo Incorporated. Mr. Gupta is also a member of the Board of Directors.Our story continued to evolve through 2000 as we changed our name to Odimo.com and, finally, to Diamond.com. Later that same year we set up our toll free 1-888-DIAMOND number and re-launched our new, enhanced website--allowing us to better assist online customers in entering the glamorous world of diamonds. Our business philosophy is simple: offer customers extraordinary values on the largest inventory of certified diamonds in the world, along with an exceptional selection of fine jewelry and brand name watches--all with the privacy, security and convenience of online shopping.
Unlike the majority of diamond retailers who buy their diamonds from a variety of wholesalers, distributors and brokers, Diamond.com buys virtually all its diamonds directly from its principal shareholder and business partner, The Steinmetz Diamond Group, a leading international diamond manufacturing and trading company with a 70-year heritage in the diamond industry. The Steinmetz Diamond Group has offices worldwide with its main diamond-cutting facility in South Africa. Diamond.com's business partnership with The Steinmetz Diamond Group, Rough Diamond Traders and other significant diamond manufacturers and distributors guarantees our customers continual access to the single largest inventory of certified diamonds in the world.
Thank you for visiting Diamond.com! We look forward to helping you celebrate your special occasions with extraordinary values on exquisite diamonds, fine jewelry and brand name watches. We hope to offer our online customers further services and shopping opportunities in the near future on Diamond.biz.
